Brand Strategist · Creative Director · Producer
Christie
Cahill
Big-brand thinking.
Personal attention.
I help established businesses bring their branding, messaging and public presence up to the same standard as the work they already provide.
20+ Years International Experience
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Brand Strategy
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Creative Direction
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Television & Production
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Business Development
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Entrepreneurship
Big-brand experience,
brought closer to home.
“Your brand should reflect the level of work you already provide.”
I have spent more than 20 years working across advertising, television, production, business development and entrepreneurship — often within international markets and alongside recognizable campaigns and organizations.
Today, I bring that experience directly to businesses in Kitchener-Waterloo and surrounding communities. I love the personality of a locally built brand. I value knowing the story behind the company — and finding the version of success that genuinely fits the owner’s goals.
Smaller market does not mean smaller ambition. Every business deserves thoughtful strategy, strong creative direction and a brand built with the same level of care expected from a major organization — delivered personally, practically and without the layers of a traditional agency.
International Perspective
Senior creative thinking shaped by recognizable campaigns, professional productions and experience across multiple industries and markets.
Local Understanding
A personal approach grounded in the history, relationships and community surrounding each business.
Practical Growth
Brand and marketing decisions designed around your actual goals — not trends, vanity metrics or generic agency packages.
Senior creative leadership —
without the layers of a traditional agency.
Every business is at a different stage. These services provide a starting point. Final recommendations and investment are confirmed after understanding the business, goals and scope of work.
Starting at
$3,500
For established businesses whose current identity no longer reflects their quality, reputation or future direction.
Includes
- Brand strategy and positioning
- Naming guidance where required
- Complete visual identity system
- Colour and typography standards
Starting at
$1,250
For newer or growing businesses that need a polished and consistent identity.
Includes
- Brand discovery
- Primary logo and secondary brand mark
- Colour and typography direction
- Business-card design
Custom
monthly engagement
For businesses that need ongoing senior creative leadership without hiring a full-time creative director.
Includes
- Brand oversight
- Campaign and content direction
- Creative planning
- Marketing guidance
Every engagement begins with a conversation. I take time to understand the business before recommending a path forward.
Featured project
From a broad home-services identity to a calm, distinctive contracting and design brand built around thoughtful planning and careful craftsmanship.
Brand Strategy · Naming · Messaging · Visual Identity · Practical Rollout
“Thoughtfully planned. Carefully built.”
Recognizable work. Real contribution.
Experience that translates.
More than 20 years across advertising, television, production, branded content, business development and entrepreneurship.
got milk?
Campaign Contributor
Contributed to one of the most recognized advertising campaigns in North America.
Demonstrates high-level creative production capability and large-scale campaign execution.
PwC
Production & Creative
Production and creative contributions for a global professional-services organization.
Demonstrates experience within enterprise-level brand standards and complex stakeholder environments.
The Ritz-Carlton
Marketing & Brand
Brand and marketing experience connected to one of the world’s most recognized luxury hospitality brands.
Demonstrates understanding of premium brand positioning and experience-driven service standards.
Major Television Networks
Producer & Editor
Production, editing and post-production across television projects for major broadcast networks.
Demonstrates storytelling, pacing and visual communication developed at a national broadcast level.
Entrepreneurial Ventures
Founder & Business Leader
Firsthand experience founding and operating businesses across hospitality, tourism and creative services.
Demonstrates genuine empathy for business owners and practical understanding of risk, growth and decision-making.
A selection of professional contributions across advertising, television, hospitality, tourism, business development and entrepreneurial ventures.
A strong start for
a business built by hand.
$299+ HST
The essential brand pieces a new trades business needs to start professionally — without the commitment of a full branding engagement.
- One curated logo direction
- One revision round
- Primary logo and simplified mark
- Basic colour and typography direction
- Double-sided business card
- Choice of letterhead or estimate/invoice header
- Web-ready and print-ready files
Who this is for
This streamlined service is intended for qualifying newly independent contractors and tradespeople with a confirmed business name, clearly defined services and a straightforward creative direction.
Naming, full brand strategy, multiple concepts, illustration, printing and additional revisions are available separately. For businesses needing more comprehensive support, Signature Rebrand or Brand Foundation may be a better fit.
Senior creative thinking,
delivered personally.
Senior-Level Thinking
You work directly with an experienced strategist and creative director — not through layers of account managers.
Creative + Commercial
Ideas are developed to look strong, communicate clearly and support the practical goals of the business.
Personal Attention
Every engagement is thoughtful, collaborative and shaped around the company rather than a generic package.
“Local businesses deserve access to the same level of strategic thinking usually reserved for major campaigns and large agencies.”
Your business has grown.
Your brand should reflect it.
Whether you are updating an established company, preparing for growth or struggling with inconsistent marketing, the first step is a clear conversation.
Let’s talk about what
your business could become.
Every engagement begins with a conversation. Tell me about your business — where you are today and what you hope to build next. I personally review every inquiry.
Email Christie Directly